Search Engine Optimization (SEO) is the practice of increasing the quality and quality of traffic of a website through search engine results. In simpler words, it earns greater visibility in search results. So as a resident of Seattle, you need the best of Seattle SEO services.

How does it work?

Whenever a question pops up in our mind, we resort to search engines like Google, Bing or Yahoo to get our answers. We type in our question/query in the search box and press “GO”. The search engine then uses a crawler that goes and gathers all the information that it can find relevant to our search query. The crawler brings those 1s and 0s back to the search engine to build an index. The index is then fed to an algorithm that tries to match data with our query which then publishes the result of our query.

What are the types of SEO?

SEOs are broadly categorized as White Hat, Black Hat, Grey Hat, and Negative Hat SEO. White Hat services of SEO adheres to guidelines of many search engines. They are least affected by algorithm changes in future. However, the generation of results takes a little more time than usual because no shortcuts or cheats are employed. Black Hat SEO returns value quickly but there is a high risk that the value cannot be sustained. It does not adhere to Google Webmaster guidelines. It, therefore, carries a lot of risks that the website might be removed from the search results or demoted when Google updates its ranking algorithm. It is usually less costly. Grey Hat SEO tries to strike a balance between the two. These practices are not especially called out in the rules but are still considered to be risky. Negative Hat SEO is the practice of implementing unethical SEO techniques on competitor’s website with the intent of defamation.  It is an unethical practice of harming a competitor to reach better positions in search results.

Why is the best?

White Hat SEO techniques abide by the rules laid down in Google Webmaster guidelines. White Hat SEO doesn’t believe in taking shortcuts to get to the top. Hence it is also called Ethical SEO. Some White Hat SEO techniques include using keywords rich metadata, offering quality content and services, fast site loading and mobile friendliness. It carries far less risk and delivers lasting and compounding value over a period of time. Therefore, isn’t the Seattle SEO services the noblest of all marketing techniques?